|
Council isn’t unique in its economic situation either as a local government council or as an incorporated enterprise. Tens of thousands of enterprises get into dire economic straits every year. Many collapse and many are turned around. The ones that collapse are assisted to that end by unimaginative and financially weak directors and administrators who are oriented to winding things down. The ones that succeed in their turn-around are assisted to the outcome by innovative and financially confident leaders.
The outcome to wind up in liquidation or succeed to greater things is a result of the enterprise’s leadership and not the circumstances. Our council will be no different. The one thing I can assure you, even take bets on it, is that as valuable as their professions are, office decorators, librarians, and failed café operators are not going to turn around this shire’s fortunes; rather if elected they would preside over its demise.
Every one of your writers so far (30 Aug. 08) has made three fundamental turnaround mistakes.
- The first is that they hold a fixed prejudicial view on the outcome on rates. (i.e. “Rates will go up.” “They can’t go down.”)
- The second is that we have to cut back on expenditure and infrastructure development to, in effect, ‘live within our means and maintain the status quo’.
- And, the third is prioritising their personal lifestyle ambitions and worldview ahead of the whole community’s economic survival and the welfare of its member’s.
Simplistically put, I follow a 6 Step approach to leading a turnaround. These work in big and small business; they also work in peoples personal lives. The steps are:
1. Take Detailed Stock Of Your Position
This is not just your Balance Sheet position, but also your situational leverage, opportunities and limitations.
2. Conserve Current Resources
This is a temporary economic governor device and not a policy of economic withdrawal.
3. Keep Your Agreements
All successful enterprise turnarounds have as their foundation enterprise integrity. In its simplest expression, enterprise integrity exhibits itself by people keeping agreements, doing what has been committed to be done, gaining stakeholder consent if it cannot keep an agreement, and being very transparent in communications.
4. Plan For An Ideal Outcome
Financially naive councillors try to drive enterprise cars, not with their hands on the steering wheel, but with them on the rear-view mirror and cannot understand why they crash so much.
Part of what makes success materialise is that the stakeholders have some idea of what that is going to look like when it arrives. That’s a case of driving to a destination with your hands on the steering wheel and with a road map.
In the case of our LGA, that would be a full blown financial assessment of what would it cost us to do all the fitting things that our residents would want. For example, more frequent road grading, rural rubbish collection, remote area social spaces, improved public sport infrastructure, full village sidewalks and tree planting, and so on.
That exercise will yield a capital figure to establish such things and another figure to maintain them. Already to hand is our current revenue figure, and the difference between the two is:
• firstly, the price for an ideal outcome, and
• secondly, the challenge for innovative large-enterprise leadership problem solving and the personal commitment of councillors, management, community and other stakeholders, to rise to the challenge.
The outcome of accepting and meeting this challenge will be a strategic and tactical business plan with short and medium term goals, milestones and objectives.
5. Invest In and Execute The Plan.
This is as it suggests.
6. Tune the Outcome And Reset Higher Goals.
While a well conceived and designed turnaround plan can get you where you want to go, as it gathers momentum new opportunities will gravitate to its mass. Sharp strategist need to consider such new input and opportunities for the purpose of strengthening better and more sustainable future community outcomes.
Lastly, it’s one thing to achieve a successful turnaround and it’s another to make it ongoingly sustainable.
The singular detrimental mistake that is made after achieving all of ones goals, is failing to make new and greater goals.
The universe as we know it operates in two modes – Expansion and Contraction. Every one of our human-level models and constructs operate in one of the same two modes. Despite some people wishing to continuously live in the 1970s or 1950s, or 1880s that is simply not possible, because the universe doesn’t do ‘Hover’, it just does Expansion and Contraction.
So once goals are achieved, contraction or regression automatically kicks in unless new expansive goals are established. This is a critical objective of Step 6.
[NB: For those who are keen on ‘heritage’, it can be quite a successful economic strategy, especially for tourism, but only if it operates in the context of Expansion. In a recent discussion I had with members of Braidwood and Villages Tourism, I exemplified the truth of this, by pointing out the difference to tourism and community pride if there was a volunteers project that did a quick ‘clean, neat and tidy-up’ of all the building facades in Braidwood. That would be an example of heritage being in expansion mode rather than regression. From community economic and esprit d’corp, Expansion and Contraction are as different as eating chalk or cheese.]
This road-map formula is the answer to your question. |